INFORMATION ARCHITECT/
UX DESIGNER

BUSINESS ANALYST
COMMUNICATIONS SPECIALIST
PRODUCT DESIGNER
VISUAL DESIGNER
CONTENT STRATEGIST

SUMMARY OF QUALIFICATIONS

  • Award-winning communications professional; multimedia producer; digital strategist/UX designer
  • MBA in Media Management; Diplomas in PR, broadcasting, multimedia production and graphic/web design
  • Extensive experience in Information Technology – with large corporations as well as small digital companies
  • 19 years work experience including 13 years with top financial companies in NY and PA
  • Most of my work has been in hybrid roles – (Communications Manager/Multimedia & Web Designer; Communications Consultant/ Web Producer/Digital Project Manager; UX/UI Designer/ Content Strategist/ Information Architect)

Achievements – Managed enterprise UX projects efficiently with timely delivery and quality control, created new user experiences for enterprise applications that reduced clicks, improved user engagement and user efficiency, designed dashboards to provide business intelligence, designed engaging public facing websites that motivated end users to take action, helped many small to mid- sized businesses meet and exceed their digital marketing goals, produced multimedia projects in a cost-effective manner.

AREAS OF EXPERTISE

Business Analysis – Understand business priorities and value propositions; Gather, define and document business and functional requirements; Conduct stakeholder meetings; Create process flow charts

User Experience Design – Usability analysis; creating personas, use case scenarios, wireframes, high-fidelity visual comps, data visualization; Acting as user’s advocate in the process of defining solutions

Communications Strategy – Understand business priorities and value propositions; define and document business goals; identify and research target market; gather customer insight: prepare communications plan

Content Creation – Write and proofread– newsletters, marketing material; familiar with ADA standards

Multimedia Production – Experience with print production, web design and video/multimedia production

Web Technologies – Front-end web development, Open Source Code, Content Management Systems, E-commerce Sites, Search Engine Optimization, Social Media Integration and Mobile Platforms

Digital Strategy -E-commerce Sites, Search Engine Optimization, Social Media Integration, Mobile Platforms and APIs for Omni-channel online presence

Project Management – Prepare project plans, identify resources and manage schedules

SKILLS / TOOLS

  • Communication – Ability to interact with senior executives, and collaborate with technology partners/vendors
  • Work approach – A motivated self-starter who believes in a results-oriented approach, with attention to detail
  • A team player who is open to feedback and uses it positively to achieve high quality end result
  • Print, Video & Web Design –InDesign, Photoshop, Illustrator, Final Cut Pro, Dreamweaver
  • User Experience Design – Sketch, Axure, Omnigraffle, Protoshare, Microsoft PowerPoint, MS Visio
  • Content Management – Experience with Drupal, Joomla, WordPress; and familiar with Adobe AEM
  • Programming – HTML, CSS, JavaScript, Responsive design (HTML5, CSS3), Twitter Bootstrap
  • Project Management – Excellent communication, presentation and project management skills

PROFESSIONAL EXPERIENCE

Information Architect/ UX Consultant (Liquidhub), At Vanguard
Sept. 2011 – Jan. 2015

Redesigned information architecture, user interaction and user experience for an enterprise-level Customer Relationship Management system (Siebel CRM) which was being used by multiple sales teams from different business divisions. Working with product owners from multiple work streams, translated business goals and user needs into custom solutions to meet the requirements of diverse user groups.

After studying users’ daily workflows for each user group and understanding their needs from Subject Matter Experts, developed a strategy to integrate CRM Database with Business Intelligence in a new user-friendly interface.

This provided sales executives with analytical data and tools to manage their books of business effectively.

Worked collaboratively with product owners to develop a change management strategy

Digital Strategy/Communications Consultant, Crystal Multimedia, NYC Mar. 2015 – Dec. 2018

Working as a freelance consultant for small to mid-sized businesses

  • Establish a strategy for their online presence and digital marketing
  • Make recommendations for mobile first responsive design and Omni-channel marketing approach
  • Work with designers/developers to implement new design and approach
  • After understanding their market and business workflows, create a vision for the website
  • Create wireframes and User Interaction specs, work with developers, visual designers
  • Design marketing content, source lists, market through social media and email

Web Producer/Creative Director, Crystal Multimedia, Inc.
Aug. 2008 – Sept. 2011

  • Work with clients to understand their online communications and ecommerce requirements
  • Create prototypes, concepts, storyboards, sitemaps, annotated wireframes and detailed functional specs
  • Main tools used – InDesign, Photoshop, Dreamweaver and Protoshare
  • Coordinate with external designers, developers, marketing agencies and other vendors
  • Web Producer/IA for e-commerce sites with CMS – www.lioramanne.com, www.workistry.com, www.ziontalis.com

Manager Web Communications, Smith Barney, Citigroup
Oct. 2000 -August 2008

  • Work with Product Team to define new web enhancements for benefitacces.com, coordinate with Systems
  • Team to implement new features, perform User Acceptance Tests, prepare communications material to train users and implement change management
  • Create wireframes, prototypes using Photoshop, Dreamweaver and Fireworks
  • Manage the creative quality and content of the Stock Plan Services websites
  • Review/update the content of various client facing pages periodically, and add new content
  • Manage internal and external vendors for graphics, translation and marketing services
  • Prepare and distribute newsletters, email and coordinate change management events
  • Work with legal and compliance for appropriate approvals and sign offs

AVP Client Communications, AST StockPlan
July 1999 – Oct. 2000

  • Created communications material used for mailing to corporate clients and plan participants. Designed
  • Designed customized books, tri-folds and training brochures for clients.
  • Designed a marketing brochure for AST StockPlan and a Training brochure for Siebel Systems’ Stock BenefitWebsite. Tools used – Photoshop and Quark Xpress

ACADEMIC QUALIFICATIONS

MBA Media Management – Metropolitan College of NY= Business Planning, Business Law and Ethics, Entertainment Industry Economics, various media and their management,Management Systems, Communication and administrative skills

Multimedia Production/Web Desing Tools – New York University, Lynda.com– Macromedia Director, Flash, Fireworks, Adobe Photoshop, Adobe Premiere, Sound Edit, Dreamweaver, Sketch

Computer Programming – Compulearn, New York –Object-Oriented Programming in C++, Oracle Database, Developer 2000 and Visual Basic

Desktop Publishing Tools – Career Center, New York, Marz Computing, Bombay– MS Office, PageMaker, CorelDraw, Photoshop, Additional courses in QuarkXpress and Illustrator

Post Graduate Diploma in Communication Arts (Public Relations) – xavier Institute of Communications, Bombay– Reporting Skills, PR Process, Trend in TV & Video, Elements of Photojournalism and Print Production

Master of Arts – Jawahar Lal Nehru University, N. Delhi