UX Case Studies
Enterprise Systems Projects
CRM Redesign Project
Sales Executive Dashboard
CRM Redesign for Desktop
Project – Redesign of Customer Relationship Management (CRM) system.
Scope – Information Architecture and User Experience Design for out of the box (Siebel CRM) system, integrating custom modules for different user groups, working with development teams to implement new design
Deliverables – Created multiple storyboards, wireframes for different use case scenarios and user groups
Management Dashboards
Project – Redesign of Business Intelligence Reports for Senior Management
Scope – Design dashboards that would give a high level view of sales teams performance. Understand data available for various KPIs and present it with a user-friendly interface
CRM UI for Mobile devices
Project – Redesign of Business Intelligence Reports for Senior Management
Scope – Design dashboards that would give a high level view of sales teams performance. Understand data available for various KPIs and present it with a user-friendly interface
Smith Barney Single Sign On Project
Single Sign On
Project – Single Sign On Analysis and UX recommendations
Scope – When Citigroup Smith Barney acquired AST Stockplan, BenefitAccess.com data (linked to SB Brokerage site) and ASTstockplan.com data were merged, and there was a need to provide a single sign on for the users
This project was done from business analysis perspective
Optimum TV Quick View Project
Quick View Design for Optimum TV Subscribers
Scope – Create wireframes using Axure RP for an online web UX that would allow users who are logged in on Optimum.net to set up Quick Views, that, once saved, are automatically reflected on Channel 600 on every cable box in the home.
Portals/Membership Networking Sites
Kplunk Golf Club Membership Sites
Project – Design a new subscription based site for golf enthusiasts
Job Group Membership Site
Client – Workistry.com
Project – New website to connect job seekers with employers
Scope – Design a global networking and ecommerce site, with language and location options, advanced search tools and a custom content management system
E-commerce Websites
Client – Liora Manne
Project – Liora Manne.com
Scope – Design and develop a new website to replace old website.
E-commerce website with a Content Management System