UX Case Studies

Enterprise Systems Projects

CRM Redesign Project

Sales Executive Dashboard

CRM Redesign for Desktop

Project – Redesign of Customer Relationship Management (CRM) system.

Scope – Information Architecture and User Experience Design for out of the box (Siebel CRM) system, integrating custom modules for different user groups, working with development teams to implement new design

Deliverables – Created multiple storyboards, wireframes for different use case scenarios and user groups

Management Dashboards

Project – Redesign of Business Intelligence Reports for Senior Management

Scope – Design dashboards that would give a high level view of sales teams performance. Understand data available for various KPIs and present it with a user-friendly interface

CRM UI for Mobile devices

Project – Redesign of Business Intelligence Reports for Senior Management

Scope – Design dashboards that would give a high level view of sales teams performance. Understand data available for various KPIs and present it with a user-friendly interface

Smith Barney Single Sign On Project

Single Sign On

Project – Single Sign On Analysis and UX recommendations

Scope – When Citigroup Smith Barney acquired AST Stockplan, BenefitAccess.com data (linked to SB Brokerage site) and ASTstockplan.com data were merged, and there was a need to provide a single sign on for the users

This project was done from business analysis perspective

Optimum TV Quick View Project

Quick View Design for Optimum TV Subscribers

Scope – Create wireframes using Axure RP for an online web UX that would allow users who are logged in on Optimum.net to set up Quick Views, that, once saved, are automatically reflected on Channel 600 on every cable box in the home.

Portals/Membership Networking Sites

Kplunk Golf Club Membership Sites

Project – Design a new subscription based site for golf enthusiasts

Job Group Membership Site

Client – Workistry.com

Project – New website to connect job seekers with employers

Scope – Design a global networking and ecommerce site, with language and location options, advanced search tools and a custom content management system

E-commerce Websites

Client – Liora Manne

Project – Liora Manne.com

Scope – Design and develop a new website to replace old website.

E-commerce website with a Content Management System